What is on page SEO?
On page SEO means follow the
ethical ways which are suggested by the search engines and the experienced
webmasters for increasing the visibility of the website in search engine eyes
and user eyes. Go through the Google webmaster guidelines before you start the
works for optimizing the site. Already you know the methods leave it and put
your comments below.
Important on page SEO strategies are
Keyword Optimization
Keyword optimization means collect
the searchable keywords by using various sources are google trends, Google
keyword tool and competitor sites. Google keyword tool is best and free. It is
very user friendly. If you log in with your Google account, the tool suggests
more keywords related to your search terms. The keywords offer the two options
are include and exclude. It helps to easily categorize the wanted and unwanted
keywords.
Title Tag Optimization
Title tag optimization means frame
the title tag by using the collected keywords. Title tag appears in two important
places. First one is search engine result page and second one is top of the browser. Do not use any irrelevant keywords in your
title tag. Most of the users know the
site by using the title tag. Best advice is using the long tail keywords in the
title tag.
Meta Tag Optimization
Two important meta tags are meta
description and meta keywords. Meta description means explain the particular
page as short. At the same time it should be brief. The first priority keyword should
be presented as twice in the description.
Meta keywords means include the
all keywords which are related to the site. Do not repeat the same keywords.
Google does not consider the Meta keywords. Yahoo and Bing consider the meta
keywords.
Image Optimization
The crawlers cannot understand
images while crawling. So add the alt tag in all images. Optimize the images by
using the related keywords in alt tag. Alt tag helps to get the positions for
particular keywords when the users switch to image search.
Clear canonical URL Issue
Canonical URL issue means the URL
works with www and non www version. Users understand the pages are same but the
crawlers cannot understand. So the
crawlers consider this kind of pages as duplicate. Use canonical tag to rectify
the issue.
Robots.txt
Robots.txt is a simple text file.
It helps to inform which pages need to crawl, which pages not need to crawl. It
requires when some pages are under construction in a website. Otherwise it does
not require. Do not forget to mention the XML sitemap in the robots file.
Sitemap Files
Two types of sitemap files are
HTML sitemap and XML sitemap. HTML sitemap is user friendly. HTML sitemap helps
to navigation purpose. XML sitemap is search engine friendly. It helps to index
the all pages in search engine result page. Because the crawlers are not
indexing the all web pagers of a site
Add Micro Data
Micro data is a collection of
minute data which provides more information about web page. It helps to create a particular result as
rich snippet in search engine result pages.
Internal Links
Create an internal links in where
it requires. Main purpose of internal links is navigation. Use the related
keywords as anchor text. It is better than common terms like read more, more
details, etc.
Important HTML Tags
Use the important HTML tags like
h1, h2 and h3. It helps to create a website as structure. Use the keywords in
heading if it is related. Otherwise frame the sentence by using the keywords.
Fix 404 errors
Find the web pages which go to error
page by using Google webmaster tools. It
surely affects the site performance. Use 301 redirections to fix the errors.
301 redirection means redirect the unwanted pages permanently to related pages.
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