Many businesses use content marketing to self promote their
brand. It is important to have quality content that can be shared across
different marketing platforms. There are several content marketing tools that
will help to generate content ideas, as well as help scale the consistency of
how much content your sharing. Read how these tools can help you with content
marketing strategy.
Hootsuite
Hootsuite icon 300x300 5 Free Content Marketing Tools And
How To Use Them Hootsuite is a useful tool that helps to distribute a brand’s
content. Sharing content on social media can take up a lot of time, Hootsuite
allows you to schedule in advance. Select which social site you’d like to share
to and choose what day and time you’d like to schedule for. Hootsuite also
allows you to bulk schedule. This option allows you to upload a spread sheet
that configures what time you’d like your content to publish, and how many
times throughout the day. This is very useful if you have content you’d like to
repurpose multiple times a day.
GatherContent
Gathercontent 5 Free Content Marketing Tools And How To Use
Them This site is a content mapping tool for websites. Creating a map helps
organize your website’s content and pages. Its planning and structure features
allow you to easily drag and drop the order of your content. When working on
multiple projects, GatherContent allows for you to use similar page structures
and apply it to other projects. Another great feature is organizing team member
responsibilities. Assign tasks, and keep track of the progress from drafts to
approval. Setting deadlines is an efficient way to work through projects.
GatherContent will take care reminders for the team, one you set a deadline.
This is a helpful tool to organize your content strategy.
LookBook HQ
Lookbookhq 5 Free Content Marketing Tools And How To Use
Them Another visual tool other than Pinterest, allowing your business to
present your story visually is LookBook HQ. LookBook HQ helps brands create
story boards based on content. A brand can use their own content, webpages,
images, videos, or files to attract prospects. Share your look books on social
media or throughout email. Then, track the progress your making. Analytics lets
you see what parts of your look book customers were attracted to and where they
spent the most time. This is great tool that can help businesses repurpose
their content, and keep track of leads.
BuzzStream
Buzzstream 300x75 5 Free Content Marketing Tools And How To
Use Them Bloggers can benefit from the free tools BuzzStream offers. One of the
ways to consistently feature your brand’s content is guest blogging. Searching
on Google can be time consuming. On BuzzStream’s link building query generator
, fill out a few short descriptions and you’re presented with a list of searches that can be used as
potential guest blogging opportunities.
Social Crawlytics
Socialcrawlytics 5 Free Content Marketing Tools And How To
Use Them If you’re not sure where your guest post would have the most success,
try using Social Crawlytics. This tool crawls websites and reports what posts
had the most shares. Knowing this information will help you generate articles
that will appeal to that sites audience.
Creating content to share with your target audience will
help attract and retain customers.Using these content marketing tools can help
businesses better their time management, organization, and analytics to produce
successful content.
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